Okay, so I might’ve told a little lie…
I know you’re probably sick of hearing about the whole Olympic thing, despite the fact it’s not even started yet, but this is about the companies that have decided they don’t want to have to pay millions to benefit from the Games and are determined to use the Olympics to boost sales without joining the swarm of ‘official sponsors‘.
As you may be aware LOCOG have pretty much banned every word you might want to use when talking about the olympics but that’s a brilliant way of making companies get creative! And that is exactly what these companies have done.
Nike have released a great advert exploiting a loophole in LOCOG’s conditions by featuring all of the other Londons from around the world:
I wish I'd thought of that 