Saving Lives at Sea – One better typographic poster?

Our next brief was to take our 3 typographic posters, choose one of them and try and make it better. We were looking at constancy in the text (Such as en dashes or hyphens, ampersands, ensuring all dates and times were constant and spellings were correct) as well as better establishing a hierarchy and, possibly most importantly: kerning, tracking and leading.

I chose to improve my middle poster which looked like this incase you’d forgotten:

and tweaked it to look like this:

If anyone has any feedback on how to improve it further please let me know! I’m still not entirely convinced about the colours but I do think it’s a step up from the first poster.

In fact just putting it on here and looking at it afresh has made me realise that the bottom 3 columns don’t look even if they do fit the grid so that will need some tweaking!

 

 

Saving Lives at Sea – Purely Typographic Posters

So as I mentioned the other day I’ve been working on three purely typographic posters advertising a launch night and a series of lectures to celebrate the RNLI called Saving Lives at Sea.

We could only use one typeface (although different weights were allowed) and one colour – again we could use transparencies.

The main point of the brief was to first of all establish a hierarchy from a jumble of information, make the information consistent and then to make type look beautiful. It was a project all about aesthetics and not ideas which was pretty hard to get my head round initially!

My first poster was very simple, I was getting used to grids, kerning, and all the other technicalities that most people never realise happen: