D&AD New Blood 2014

For the past week I’ve been spending my time as a D&AD New Blood Festival Guide – this gave me the opportunity to meet some lovely people, attend various D&AD events and have a good old nosy at the Festival and the work on display. As always, there was an abundance of great work and I was really pleased I got the chance to have a really thorough look around the stalls as the exhibition can, at first glance, all be a little overwhelming and some clever ideas are lost behind other more attention-grabbing pieces of ‘eye-candy’.

I thought I’d share on here a selection of the work I admired and a bit of an insight into the events I attended during the week. (I was keen not to take too many business cards as I figured students would potentially rather them go to a future employer than some graduate fanny-ing around with a blog but hopefully all of my accreditations will be correct!)

Aside from Falmouth’s stand (of course!), it was Norwich’s that I was possibly most interested in seeing. They churn out fantastic packaging work year after year and I was really intrigued to see if this trend had continued – spoiler alert, it had!

I really liked this popcorn packaging from Joshua Miller, which combined the simple idea of a cinema ticket with popcorn to create a really nice result. I can imagine these working well in a supermarket experience as they would stand away from the shelf.

Joshua Miller Butterkist

Helen Mak’s work also caught my eye on Norwich’s stand – although really I shouldn’t be promoting her as she pipped me to the post to win this year’s jkr juice award! Again, I felt her work was effective as it combined the idea of oatcakes and Scotland to create neat packaging and promotion for Nairn’s oatcakes.

Helen Mak Crackers

 

I was also drawn to Abbey Hennebry’s work for Bassetts Allsorts which plays on their iconic look and heritage to create a unique range of packaging and set of posters that are sure to make you smile. I think I would almost prefer the packaging if each one just created a whole sweet but I guess she was playing with the concept of ‘allsorts’ and showing the variety, which makes sense!

Abbey HenneburyAbbey Hennebury

Moving on from Norwich now I really liked a series of posters by Anders Kristofferson and Michael McCallum from Southampton Solent University for the D&AD Sky Brief. Each poster plays with the idea of abstracting an element of a film’s plot and comparing it to a very different film and was deservedly given a D&AD In Book award.

Movie Mashups

Screen Shot 2014-07-06 at 18.08.44

 

Another clever poster I enjoyed was by Steph Hamer (I think! Please correct me if not) and is a clever observation that links drawing with football.

It's a draw

A final set of posters that I liked were created by Hannah Hughes and Tiffany Trethowan in response to a YCN Brief for Standard Life. These posters take the idea of saving with Standard Life and depict an exaggerated scenario of what happens when people choose not to save.

YCN Standard Life YCN Standard Life YCN Standard Life

There were some great examples of photography on display too. I really loved this one from Patrick Kelly, particularly the confidence of composition and the dreamy quality the photo has.

Patrick Kelly

Screen Shot 2014-07-07 at 21.46.34

 

I also loved Tereza Cervenova’s Photography and she was even kind enough to give me a postcard of one of her shots (Right before she won a Yellow Pencil so I should’ve got it signed!). Her work is hugely varied exploring emotions, light and just plain beautiful compositions.

terezacervenova terezacervenova

In terms of cute-ness, I just couldn’t resist Stephanie Morgan’s work for Save The Bees. I really like the simplicity of the pack and the illustration style and I want one of the little ones on my window sill!

Stephanie Morgan

 

Another sweet bit of illustration was this cactus Jessy Morris from Plymouth University:
Jessy Morris

 

I also liked Abi Sambells‘ illustration work, she turns a lot of her images into animations and I like the way she documented her character development.

Abi Sambells

Abi Sambells

 

Moving onto Falmouth now, we had a range of different work on show from the illustration, graphic design and advertising courses. It’s always hard to be subjective when looking at the work of your friends but I thought I’d include a small snapshot of the work on display.

From the advertising courses (that’s BA(Hons) and MA) I liked Miranda & Pat ‘s campaign for Dove for Men, playing with the simple premise that ‘It takes someone special to be a daddy’.mirandaandpat mirandaandpat

 

I also liked the work of Tom Dixon and Jo Griffin who took phrases and completely changed the meaning with the simple addition of a polo ‘o’. These just stood out as really simple and clever, working particularly effectively as animations which can be seen on their website.

Jo & Tom

 

The illustration course was particularly strong this year with fantastic work from a number of different students.

Key pieces for me came from Josh McKenna:

JshMck

David Doran:

David Doran

Rachel Saunders:

Rachel Saunders

And Fiona Rose:

Fiona Rose

I think the thing that sets Falmouth’s illustration course apart is just how well developed each person’s style is. Walking around the full degree show felt almost like looking through an agent’s book with each student demonstrating clearly what you would get from them if they were commissioned.

Finally we come to the Falmouth Graphics show. I won’t dwell too much on this one as I’m very biased towards various bits of work but I thought I’d pick out a few pieces that really stood out.

Firstly, I loved Adam Peacock’s posters for the Syrian Appeal, cleverly changing war paraphernalia into child-like drawings.

Adam Peacock

There was also some nice branding work from Adam Chescoe for a gift shop for the Forestry Commission. I particularly liked the way he’d changed the bar code to resemble a forest and used tree rings to create markers for his map.

Adam Chescoe

Adam Chescoe\Adam Chescoe

Another stand out piece was April Temlett’s silver prize winning entry for the Design Bridge rebranding competition (Coincidentally she also got the gold prize but I happen to prefer this entry). She chose Florette and played with the idea of lettuce creating french girls’ skirts.

April Temlett

It was also nice to see a small selection of my work up on display, a branding project for an immersive theatre company. You can read a bit more about this project here.

Maisie Benson

 

Finally, it wouldn’t be right to write a post about the New Blood Exhibition without a nod in Craig and John’s direction. They created the signage and branding for this year’s festival and it looked brilliant. The outer walls of the festival were full of great gems of copy and it really got people excited and curious about what was inside.

IMG_0043 IMG_0042 IMG_0046 IMG_0047

 

I did plan to write a little more about the events I attended but I think that may have to wait for a future post! I hope this did the festival some justice and reflected the incredible quality of the work on display. See you again next year!

 

 

 

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4 thoughts on “D&AD New Blood 2014

  1. Just stumbled across this blog post and was shocked to see my work on it. Thank you so much for including my work and saying such lovely things about it 🙂 I think your work is amazing, love your Totem Sourz project! 🙂

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