As some of you may know, one of the ways I was first introduced to graphic design was through my Dad. He is the co-owner of Stocks Taylor Benson, an agency based in Leicestershire and they’re currently celebrating their 25th Birthday. (Anniversary? Whichever you prefer!) Now I don’t tend to talk about their work much as I don’t want this blog just to become a promotion for them, however their recent project to commemorate this momentous passing of time is one that I’m really quite a fan of.
I can put this appreciation down to a number of key features, the first and main one being the plethora of witty word play and puns they’ve managed to incorporate throughout the packaging, this, as well as the level of detail (even down to the year the typeface was made coinciding with the year the business was formed) and the lovely tactility in the orange foiling really makes it a stand out piece of work in my opinion.
The entire concept is based around the idea of 25 years, whisky was chosen as 1988 was a good year for whisky and the specific whisky they have packaged is Glenfarclas – a 25 year old single malt. As well as this, the boxes were produced in a limited run of 250, which were hand numbered, no less!
In their own words, ‘Once the box is opened the recipient is invited to share in a wee toast, “Here’s tae 25 years of spirited graphic design”, foiled onto a heavyweight board flap that hides the contents and builds the sense of anticipation.’
Beneath this there’s a booklet to tell you all about the business (and the whisky) which features some lovely bits of copy such as ‘That’s the spirit” and “Like a good whisky we’ve become even better with age” further reinforcing the link between the company and whisky.
The bottles themselves (one is whisky, the other water) are simple but beautifully crafted. Beyond the initial word play on the products, they feature some neat details such as ‘Still – designing with passion’ on the water.
I love the way they have treated every element in the package as an opportunity and the entire thing is beautifully considered and thorough. A great celebration of their work.
You can find out more about this project here.
Oh, and also you can vote for this to be featured in The Drum via this link. You just have to click ‘Like’ next to their pictures.