Branding & Packaging to be Jealous of

I love the work of B&B Studio, all of their projects have an individual wit and personality to them that very few other companies manage to achieve. Their latest redesign for Jealous Sweets is a great example of this.

Jealous Sweets B&B StudioB&B based their design around the concept of ‘covetable candy’ represented by a magpie on top of a variable jewel which corresponds to each set of sweets.

B&B studio Jealous Sweets

The design is simple and elegant – positioning the brand clearly in the premium market. This is accentuated by the use of gold foiling, embossing and die-cutting for the jewel, creating a lovely contrast between a clean crisp outside and a juicy, colourful interior.

B&B studio Jealous SweetsI think the easiest way to see just how great the new branding and packaging is, is to compare it to the original design, which falls into almost every cliché out there:Old Jealous Sweets Packaging

B&B Studio Jealous Sweets

The brand has also been transfered seamlessly across into their website, creating an elegant, easy-to-use page that highlights the lovely colours and variants of the sweets and jewels.

B&B Studio Jealous Sweets Website

I’m lucky enough to be spending some time with B&B Studio over the summer and I can’t wait to absorb even a tiny portion their brilliance!

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The Chartered Society of Designers Need Your Help!

So for those of you who aren’t aware of the CSD, they are, to quote their website ‘the professional body for designers and the authority on professional design practice.’ Basically the CSD assesses designers and if they and their portfolio are deemed good enough, they are awarded membership into the society.

Anyway they want you, yes you, to help them by filling in the survey below. It will take 10 minutes and give you a nice warm happy glow!

CSD Survey

Thank you

Falmouth Unversity: Final Year Show 2013

This year, as always, the Falmouth University Graphic Design show boasts a plethora of brilliant and varied ideas and solutions. I’ve selected a few of my favourite pieces of work to try and capture a glimpse of the talent but I would fully recommend seeing the show over the next few days. All the work will also be available to view here from the beginning of next week.

Chulley Evans

Douwe Egberts Campaign

Douwe Egberts Campaign

One piece of work that really stood out to me was Chulley Evans‘ poster campaign for Douwe Egberts. The brief was to advertise Douwe Egberts to a younger target market and Chulley decided to focus her campaign on the relationship between coffee lovers and their coffee. She showed this loyalty with a really simple visual play on a coffee cup handle becoming a wedding ring. This is reinforced by her choice of copy which works really nicely in both the context of vows and for coffee.

Emma Chilcott

L'Artisan Parfumeur - L'Art de L'Emotion

L'Artisan Parfumeur - L'Art de L'Emotion

L'Artisan Parfumeur - L'Art de L'Emotion

I love Emma Chilcott‘s response to the D&AD brief to design the packaging for four scents from L’Artisan Parfumeur, each capturing a different emotion. Emma created L’Art de L’Emotion – a range of perfume paints that can be mixed to express your emotions using colour and scent. I think her solution is a really elegant outcome for quite an intricate brief.

Trevor Thompson 

 The Big Sleep Cover

The Big Sleep Back Cover

Trevor Thompson‘s book cover design for Raymond Chandler’s The Big Sleep also caught my eye. I think this cover achieves a good balance between engaging the viewer without giving away too much of the plot. It gradually acquires further meaning as the book is read – whilst some women in the book may prove to be key to unlocking information in the case, others may be concealing far more deadly secrets.

Anthony Goodison

Feel Good Drinks Company CampaignFeel Good Drinks Company Campaign

One really simple but effective solution was Anthony Goodison‘s campaign for the Feel Good Drinks Company. Anthony took well known positive phrases and used the urban environment to engage with viewers and bring a smile to their day.

Conor Dorsett

Urban Honey Packaging

Urban Honey Campaign

Conor Dorsett decided to tackle the jkr juice competition to brand and package a global urban beekeeper’s products. Conor focused his branding on how urban honey is shaped by the city it is created in, this he showed very simply by forming city skylines out of honey drops. I think this outcome would be really effective on shelf as the skylines would align and create the impression of an entire city.

Sarah Knight

Douwe Egberts Packaging

Douwe Egberts Packaging

Douwe Egberts Packaging

Sarah Knight tackled the same Douwe Egberts brief as Chulley, above, but with a completely different outcome. Sarah focussed on redesigning the coffee’s packaging to bring it, quite literally, into the home. I think Sarah’s designs work really nicely as a set and would be really hard to resist!

Paul Ransom

Paul Ransom Duracell

paul ransom duracell

Along the same lines as being hard to resist, I really liked Paul Ransom‘s Duracell redesign. Paul has created a different personality for each battery type based on their size and nature of use.

Josie Evans

Josie Evans Falmouth

Josie Evans Falmouth

Josie Evans Falmouth

Josie Evans‘ self initiated brief was to create a campaign to highlight issues surrounding food wastage as well as providing cheap and easy solutions to the problem. Josie created a clever sleeve to fit over various products to show just how much is wasted out of each item bought. Each sleeve contains a recipe that could be made using the potentially wasted product, if all of the sleeves are collected they can be arranged to create a full poster with various facts and information about food wastage. I love how many different levels there are to Josie’s outcome think it is a really effective and practical solution.

A Limited Edition Viral.

The pull of something being ‘limited edition’ is a route that’s been explored by almost every well known brand. People swarm on short-time products that offer an unusual flavour, colour or even just a different type of packaging. When you think about it it’s a really odd way of appealing to people, why is it that we want to find a taste we enjoy only for it to leave our shelves after a few weeks?

There are a few different reasons this method works, firstly by adding time pressure you’re far more likely to encourage an ‘impulse buy.’ Then, you’re adding in the incentive of being the first to try something, the consumer becomes special, one of a ‘select few.’ Finally you tempt the buyer that your product will become a collectable item (although this incentive is most applicable to the limited edition bottle designs or non-consumable examples.)

Many brands exploit our inquisitive natures and use a limited edition sample to test how viable the product is. If it’s a success they then go on to release the same product later in the year, normally with people celebrating the return of an item they missed rather than by calling them out on the broken ‘limited edition’ promise.

However, one thing I’ve never seen before is limited edition advertising – Or, perhaps more intriguingly, a limited edition ‘viral.’ Now that’s a complete contradiction in terms but it seems that’s exactly what  Clemenger BBDO Melbourne have attempted with this video for Cascade First Harvest. They’ve created a video that can only be seen 5000 times, for an experimental beer that they’ve only made 5000 cases of. It’s a very risky strategy but I think it’s a really interesting idea.

There are only 130 views left, click here to be one of them.

(I would have liked to insert the video there but I’m having a few technological difficulties – sorry!)