A few days ago I came across this really neat identity Purpose have designed for The McGuire Programme, which is an organisation set up to provide therapeutic coaching to people with stutters or stammers.
I’m often a fan of logos that use negative space but it’s rare to see one that works this simply and effectively. It’s one of those solutions that now it’s been done you really can’t imagine it as anything else, it just works so well! Even down to the bottom speech bubble having two leads perfectly representing a stutter.
This identity also gave them a simple speech bubble holding device which transferes easily across all applications of the brand ensuring consistency and flexibility.
Introducing additional visual plays with the speech bubble adds dynamism and a touch of wit to the brand and works really nicely with the bold brand language and imagery.
A lovely bit of work, found via Purpose’s website where you can read a bit more about it too!
I’ve just been directed to a brilliant talk by Nathan Webb and Sean Rees, the designers who both nominated The McGuire Programme as a worthy cause for Purpose to do some free work for, and also thought up the winning concept. It’s a really inspiring talk and if anyone has 30 minutes I’d really recommend watching it.
Thank you Lauren Tooze for the heads up!