There aren’t many adverts out there that are appreciated by the general public. Adverts have been given a bad name from the plethora of rubbish out there selling ‘Foxy Bingo’ and ‘Injury Lawyers 4 U’ however one recently has been recommended to me by two different (non-design) people and shared all over my facebook page so I figured it must be worth a post!
Grey Spain have designed a poster for the children’s charity ‘Fundacion Anar’ which reveals a hidden message when viewed by a child. They have used a technique called lenticular printing which means that they can show different images from different angles and so have added beating marks, a helpline and an additional supporting line of copy that can only be seen by people smaller than the average 10 year old’s height. The thinking behind this is that it will mean adults will not disuade their children from calling the helpline or stop the children from looking at the poster.
The only problem is that this has been almost too-well received and due to all the publicity people will probably recognise the poster as the one with the hidden message! That said, I think it’s a really simple and clever solution to a very difficult problem.
A few days ago I came across this really neat identity Purpose have designed for The McGuire Programme, which is an organisation set up to provide therapeutic coaching to people with stutters or stammers.
I’m often a fan of logos that use negative space but it’s rare to see one that works this simply and effectively. It’s one of those solutions that now it’s been done you really can’t imagine it as anything else, it just works so well! Even down to the bottom speech bubble having two leads perfectly representing a stutter.
This identity also gave them a simple speech bubble holding device which transferes easily across all applications of the brand ensuring consistency and flexibility.
Introducing additional visual plays with the speech bubble adds dynamism and a touch of wit to the brand and works really nicely with the bold brand language and imagery.
And we see how the whole thing pulls together in their brand guidelines showing various plays on the speech bubble but always keeping the consistant feel, tone and colour scheme.
A lovely bit of work, found via Purpose’s website where you can read a bit more about it too!
I’ve just been directed to a brilliant talk by Nathan Webb and Sean Rees, the designers who both nominated The McGuire Programme as a worthy cause for Purpose to do some free work for, and also thought up the winning concept. It’s a really inspiring talk and if anyone has 30 minutes I’d really recommend watching it.
Thank you Lauren Tooze for the heads up!
Point Conference – Authenticity in design from Purpose projects on Vimeo.