The best ideas seem the simplest – A brilliant campaign from Ogilvy for Expedia

I’ve been meaning to write this post for a while now (well, about 4 months but let’s not worry about that!) having first seen these adverts on It’s Nice That back in January, but with one thing and another that didn’t happen so I’m sorry if this is all old news to you! Why not just take a minute to appreciate the genius of them again?

Created by Ogilvy for Expedia, I believe the whole campaign stemmed from them seeing a lady walking around the airport with ‘FUK’ on her luggage tag and finding this pretty funny, from this they wondered what other words or sentences were out there and, with over 900 three letter combinations to choose from, a full campaign was formed.

I think this is a brilliant example of why it’s important to go to the place you’re designing for, just one simple observation has formed a brilliantly witty and direct series of adverts:

Ogilvy Expedia Luggage Tag Campaign

Ogilvy Expedia Luggage Tag Campaign

Ogilvy Expedia Luggage Tag Campaign

Ogilvy Expedia Luggage Tag Campaign

 

Finished with a neat tagline in a passport stamp style I think this campaign is pretty much faultless.

More in the range can be found here.