I thought it was about time I updated you on what I’ve been up to this term! We’ve had two projects, one live brief and one competition brief which is the one I’m going to focus on today.
The brief I chose for my competition was the jkr Juice brief to brand and package a Global Urban Beekeeper’s Company. We had to consider what products would be in the range and begin to look at ways the products could be marketed. It was aimed at 21-35 year old men and women and would be a quality brand, as they would be paying more for the benefits of city honey.
I decided not to over-complicate my brand, the product already had a number of benefits from being a natural energy boost, to each city having a distinct flavour, to a wide range of medicinal properties so I decided the strongest thing to do would be to simply combine the idea of city/urban with honey!
The brand name of Urban Honey seemed the most appropriate, and it seems to be unregistered, so used that and focused more on creating an impactful visual for the packaging which could become synonymous with the brand.
My final identity was based around road markings from various cities. By replacing the orange / yellow lines with the honey it very simply created a graphic that combined urban with honey and would stand out on shelf.
Below are the final boards I sent to jkr, you can click for a larger image and read more about my concept:
Let me know what you think!