I recently came across a lovely bit of identity work by Designers Anonymous for The Tokenhouse. Their brief was to create a visual identity and promotional materials for a new pub in London, and their whole idea centres around the roots of the name ‘The Tokenhouse’ as it comes from an old city building which distributed farthing pieces.
Designers Anonymous translated this fact into a versatile logo based on a coin, with a centre illustration of a beer hop to neatly tie in The Tokenhouse’s main purpose.
They then played with the brand name to create a launch night invite:
Another part of the campaign I really like is the use of the logo in promotional materials, in particular the postcard that shows its location as ‘near bank’ and plays on this money –> bank connection:
Whilst I was browsing the Designers Anonymous website for this post I came across this neat little detail they did for their ‘About Me’ section:
All information & images for this post came from the Designers Anonymous website.