Every time I leave a gap between posts there seems to be more pressure on the next thing I write! Normally I can find tonnes of things to inspire me but none of them seem quite “worthy” enough to write about! However I can always rely on the work of Hat-Trick design and their new work for the Welsh National Opera hasn’t let me down.
Hat-Trick based the identity on using a painted brushstroke for the ‘O’, they then commissioned Howard Hodgkin (a friend of WNO’s artistic director) to create a painting based on this O which can be seen on the cover:
Possibly the most effective implementation of this, in my opinion, (aside from the dramatic slash across Anne Boleyn’s neck) is the one pictured below:
This really sums up why the identity is so brilliant, it makes the opera become accessible and easily understood. The almost childish strokes make what could be quite a contrived or even clichéd idea seem fresh, natural and exciting.
Even the pages without a photograph are brought to life by these vibrant stokes: