The Art of Copywriting on a Coffee Cup

I saw these cups at uni the other day and loved the copy on them, I kept meaning to look up the company responsible but luckily The Dieline did that for me! SMR Creative have designed three cups each with their own plea to be saved from the rubbish bin with reasoning from the more obvious pen pot use to the more creative one of desk speakers.

 I love good copywriting on packaging and although innocent have become famous for it I think a lot of people are catching onto the potential to give packaging personality and a more human feel, brilliantly demonstrated on these cups by SMR Creative.

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