I am a huge christmas fan. I like to ignore the fact it’s a giant corporate, consumerist celebration and instead just appreciate food, presents and pretty lights.
This year’s John Lewis advert is to be aired tonight on Channel 4 and from then on it’s into full christmas mode!
The advert, again from Adam&EveDDB adopts the same tone that John Lewis adverts have become renowned for with a soft song, the tension of the potential for disaster and heartbreak but finishes, as always, with a happy ending.
For me it would take a lot to beat the gruffalo costume from last year’s advert and my all time favourite of their adverts is still this wonder from 2 years ago but I think this advert does a good job at continuing the legacy they’ve built up. It works well with the brand and continues to tell and sell their story – Although it has already been the victim of an Ann Summer’s Spoof!