I love clever print adverts, it’s really what interested me in Graphic Design in the first place. My favourite kind are the ones that take a tiny bit of decoding – not enough to make the viewer lose interest or ‘give up’ but just enough for you to feel some kind of satisfaction or happiness when you get it. The line between confusion and this ‘click’ is extremely fine but I think it’s perfectly executed in these adverts from Grey for Pilot extra fine pens:
Found via HelloYouCreatives
Unable to find a working link to other examples of Grey’s work I’m afraid.