You might remember Design Bridge’s ‘Happy and Glorious’ packaging for Lyle’s Golden Syrup celebrating the Queen’s Jubilee? Well I think they’ve gone and surpassed themselves with their new halloween inspired black treacle tin.
Designed to function firstly as a pumpkin but then on another level as a container for children to use to collect sweets, Design Bridge really have thought of everything and the brilliant pun in the name just tops it all off perfectly.
The one thing I don’t really understand is whether the black on the packaging is just the treacle showing through a window or if it’s part of the outer packaging. On the bottom photo it seems to be a window (unless it was painstakingly carved out!) but on the sweet collecting photo it seems to be on the outside. I think if it was a window, whilst it may reduce recycling possibilities and be a lot harder to produce, it would add an extra dimension to the work, as the final photo demonstrates.
That said, this really epitomises the kind of design I like. It would stand out on the shelf, it looks like it was great fun to work on, it functions on different levels and retains an element of wit. Love it.
Found via Design Bridge’s Blog