Sorry it’s been a while since my last post (I may have to stop apologising soon with the amount of work we’ve got piled on us already!) but this time as well as the crazy second year workload I have the additional excuse of spending the past 4 days at TYPO London. I did think about reviewing the speakers on here but as I understand it most you guys reading this aren’t actually graphic designers so I’m not sure how interesting it’d be! All I’ll say is that it was a pretty full on few days but there were some brilliant speakers and lots of interesting viewpoints and examples of work to soak in.
Anyway, our brief this week is to pick a brand (from a selection of 4) and come up with ways to develop that brand whether they be evolutionary (small steps) or revolutionary (big changes). Whilst looking at campaigns other companies have done to branch out and grab the public’s attention I came across this interactive campaign from Coke Zero.
Coca Cola aren’t afraid to try something different and have a brilliant track record of campaigns. From interactive ones like their Friendship Machine to heartwarming but completely unique adverts – Brighter Side of Life, so it must be getting difficult for them to revolutionise their brand and keep thinking of new, exciting ideas to get the public involved and keep themselves in people’s minds.
Coke Zero tends to target a male audience and so this campaign urging commuters to unlock the 007 within them fits right into their brand strategy. The Campaign was created by Duval Guillaume Modem and set up in Antwerp Central Station.
During the event 70 people tested their James Bond skills but these efforts were edited down to best reflect the Coca Cola brand for the viral campaign (which has racked up almost 4 million youtube views) although as a few people have commented, this does take away from the authenticity of the campaign and perhaps a few more unsuccessful participants could have been included.
Found Via Creative Review