So as I mentioned the other day I’ve been working on three purely typographic posters advertising a launch night and a series of lectures to celebrate the RNLI called Saving Lives at Sea.
We could only use one typeface (although different weights were allowed) and one colour – again we could use transparencies.
The main point of the brief was to first of all establish a hierarchy from a jumble of information, make the information consistent and then to make type look beautiful. It was a project all about aesthetics and not ideas which was pretty hard to get my head round initially!
My first poster was very simple, I was getting used to grids, kerning, and all the other technicalities that most people never realise happen:
I know these are by no means brilliant but I think they’re a fairly decent start at investigating the different ways you can make type look beautiful without any fancy illustrations or photos to help.
We have a lot of type projects coming up so please let me know what you think! Hopefully you should see an improvement as the weeks go by.