I love clever print adverts, it’s really what interested me in Graphic Design in the first place. My favourite kind are the ones that take a tiny bit of decoding – not enough to make the viewer lose interest or ‘give up’ but just enough for you to feel some kind of satisfaction or happiness when you get it. The line between confusion and this ‘click’ is extremely fine but I think it’s perfectly executed in these adverts from Grey for Pilot extra fine pens:
Found via HelloYouCreatives
Unable to find a working link to other examples of Grey’s work I’m afraid.
You might remember Design Bridge’s ‘Happy and Glorious’ packaging for Lyle’s Golden Syrup celebrating the Queen’s Jubilee? Well I think they’ve gone and surpassed themselves with their new halloween inspired black treacle tin.
Designed to function firstly as a pumpkin but then on another level as a container for children to use to collect sweets, Design Bridge really have thought of everything and the brilliant pun in the name just tops it all off perfectly.
As I mentioned yesterday I’ve started working on ways to promote my work, mainly for when I’m finished uni and jobless! So the first thing I’ve done is made a logo for my website. M and B are not the most exciting letters to play with and there aren’t really any nice ligatures I could use either so I just decided to work off the simple idea of using the final leg of the M as the stem for the B.
I used a combination of Bell MT and Harrington to add a bit of contrast and edited the letters to allow them to slot together nicely. I’ve also reduced the width of the left side of the M slightly to make it slightly more aesthetically pleasing.
Obviously it will normally be viewed smaller than this! Let me know what you think.
Today I’m trying to design my website, logo and really anything else I should probably have by now. In the interest of research I have instead spent the day watching ‘999 What’s Your Emergency’ and browsing other people’s portfolios and graphic design websites. (One of these things is possibly more useful than the other but I haven’t worked out which yet!)
This post should hopefully see me over to 15,000 views which is ever so exciting – And my stats tell me that only 1,599 of those were spam! But really, thank you very much to anyone who’s taken the time to read this and especially those people who feedback about posts they liked and visit regularly. You’re my favourites.
Anyway the thing that’s caught my eye recently is the Disappointments Diary, a collaborative project designed by Jim Sutherland at Hat-trick Design and written by Nick Asbury of Asbury & Asbury who published it.
Designed to fill the gap of misery in our everyday lives the Diary is here whenever you might be feeling slightly too jovial to bring your mood back down with a jolt – as Asbury notes “That in itself can be a kind of inspiration.”
Sorry it’s been a while since my last post (I may have to stop apologising soon with the amount of work we’ve got piled on us already!) but this time as well as the crazy second year workload I have the additional excuse of spending the past 4 days at TYPO London. I did think about reviewing the speakers on here but as I understand it most you guys reading this aren’t actually graphic designers so I’m not sure how interesting it’d be! All I’ll say is that it was a pretty full on few days but there were some brilliant speakers and lots of interesting viewpoints and examples of work to soak in.
Anyway, our brief this week is to pick a brand (from a selection of 4) and come up with ways to develop that brand whether they be evolutionary (small steps) or revolutionary (big changes). Whilst looking at campaigns other companies have done to branch out and grab the public’s attention I came across this interactive campaign from Coke Zero.
Coca Cola aren’t afraid to try something different and have a brilliant track record of campaigns. From interactive ones like their Friendship Machine to heartwarming but completely unique adverts – Brighter Side of Life, so it must be getting difficult for them to revolutionise their brand and keep thinking of new, exciting ideas to get the public involved and keep themselves in people’s minds.
Coke Zero tends to target a male audience and so this campaign urging commuters to unlock the 007 within them fits right into their brand strategy. The Campaign was created by Duval Guillaume Modem and set up in Antwerp Central Station.
During the event 70 people tested their James Bond skills but these efforts were edited down to best reflect the Coca Cola brand for the viral campaign (which has racked up almost 4 million youtube views) although as a few people have commented, this does take away from the authenticity of the campaign and perhaps a few more unsuccessful participants could have been included.
Found Via Creative Review
Our latest project is all about the language of branding so I’ve been researching some good examples of branding around at the minute.
I really love SomeOne’s recent work for The Halcyon, which is, in the words of SomeOne, “an exciting development highlighting the best of British art, retail, design, music, exhibitions, gallery, food – all with entrepreneurial spirit.”
Halcyon is a brilliant word but I was initially a little confused by the choice. I had known it to mean tranquil, calm or a moment of peace, this fitted the gallery side to the Halcyon as often they can be seen as a place of respite but it didn’t seem to fit the fragmented, colourful identity. I looked up the definition of halcyon just in case I had it wrong and found it also meant happy, joyful and carefree which suddenly brought the whole identity together for me.
The other project we’ve been working on this week was one on understanding our target audience. The brief was to take a photo of someone found in the street (or at work) that represented one of three categories we could choose from.
I decided to work with the category Mature Workforce but there was a secondary layer to the brief which was to try and find an additional angle within that group. I thought that the angle I chose would be quite dependant on the person I was photographing so decided to get out there and see who I met before settling too much on this angle.
After meeting an ice cream man, a police man, a bouncer, a pier-master and even a cheese smoker I finally found a subject and an angle I was happy with.
When I asked this bus driver if I could take some photos of her, her only response was “If you must” she then proceeded to carry on with her work straight away as though I wasn’t there. She was quite reluctant to engage and didn’t make any effort to open her hatch or take away the plastic screen separating us.
Initially I thought this was a bad thing but actually when I thought about it afterwards I realised it gave me quite a good angle. I could use the photo to represent the mature workforce as focussed, guarded, undistracted by this kind of ‘frivolous’ project. But it was only when I later zoomed in on my photos that I noticed the juxtaposition between her and the bold ‘Some people are gay. Get over it.” advert behind her:
I think the advert in a way represents this youth that she doesn’t have time for and I like the way she is completely ignoring it and focussed on her work.
What do you think?