This blog is all about design work that I wish I’d done (hence the rather cryptic name) and I don’t often criticise work, mainly because there is so much bad design around it’s very easy to pick out work I dislike and also because I don’t think you learn as much from it. It’s far easier to say why something’s bad than why it’s good – or maybe that’s just me!
Anyway today is an exception to all of this.
The other day a friend asked me what was going on in this logo:
To begin with I just thought it was a bad picture, that the angles weren’t right and that the hole randomly placed over part of Beckham’s name would serve some kind of purpose. So I did a little research and found the logo in various form and on various products.
It managed to serve a slight purpose on the latter bottle of aftershave but it had to change position to do that so even then I wouldn’t class it as successful!
Determined to find a redeeming feature I did some more research and discovered the circle was there to represent firstly ‘a football and second a lens or viewfinder which can spotlight details on various marketing materials.’ And yet none of the implementations I can find use it for that purpose.
I also discovered that it had been created by Alasdhair Willis, husband of designer Stella McCartney, and founder of Announcement Creative – so I headed over to their website in the hope that they could provide an explanation or even some great other creative work that I could use to counter this disaster.
Instead I was greeted by this screen:
So after all that I’m going to conclude it’s just a really bad logo… Or someone slipped on the eraser tool just before it was sent.