It’s my 100th post today! Thank you for continuing to read all my graphic design related rambles and for any supportive comments, messages or just general chit-chat, I think I would have stopped a long time ago without it!
The inspiration for today’s blog was this Nike ‘bench’ found on Hello You Creatives. Anyone who’s been reading this for a while will know I’m a massive fan of guerilla and ambient campaigns and had talked about bench advertising briefly in an earlier post, so seeing Nike’s ad reminded me to put together a collection of bench advertising that inspires me!
Using benches for diet or weight related products seems to be a bit of a trend. McCann Erickson use a tiny, thin bench to demonstrate the benefits of Slim Fast
While Michael Conrad & Leo Burnett use a bench that gives under a person’s weight for Special K.
Mark BBDO literally bring people closer to sell Becherovka, a Czech Liquor.