Life is hard without textiles. Great new ad from IKEA.

IKEA have gone and done it again with this two minute teaser for their new catalogue. By ‘it’ I mean ‘been brilliant’ as they’ve produced some incredible adverts recently from their moving day poster-boxes, to their direct mailer designed to be interim measure for wobbly tables. (Talked about in this blog post from 18salmon.)

In their latest ad IKEA imagines a world without fabric, showing just how important textiles are in creating a comfortable home.

A great advert with a lovely soundtrack to match!

19/7/12 Addition:

Just found the new IKEA catalogue which gives a whole new meaning to augmented reality:

Found, yet again, via Design Taxi

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