IKEA have gone and done it again with this two minute teaser for their new catalogue. By ‘it’ I mean ‘been brilliant’ as they’ve produced some incredible adverts recently from their moving day poster-boxes, to their direct mailer designed to be interim measure for wobbly tables. (Talked about in this blog post from 18salmon.)
In their latest ad IKEA imagines a world without fabric, showing just how important textiles are in creating a comfortable home.
A great advert with a lovely soundtrack to match!
Just found the new IKEA catalogue which gives a whole new meaning to augmented reality:
Found, yet again, via Design Taxi