Today’s post was supposed to be some nice pretty hand drawn lettering I’m working on, but sadly it’s not going quite to plan so rather than rushing it I thought it’d be better to save it for a later day.
Instead I’ve found a video from PBS Arts featuring a number of successful designers (Stephen Heller, Sagi Haviv, Kelli Anderson and Gerard Huerta) discussing The Art of Logo Design. Although so far on my course we’ve not done much logo design it’s something I’m really looking forward to having a go at. The thing about logos is that often the cleverest designs aren’t the ones that stick, I’d like to understand more about what makes a successful solution and this video gives quite a nice insight:
I like the way it explains the history of the logo and shows how they’ve gradually evolved to take on more of an ‘iconic’ role. It’s also interesting to see the process behind the OffBook logo.
Found Via Design Taxi