You might’ve seen my recent post looking at a student’s take on pistachio packaging, well this time we can see how the professionals tackle a similar problem.
Nuts.com is an online retailer of every kind of nut, they wanted new packaging that reflected the wacky and unique brand they’d created.
They had the added advantage that, as an online company, this packaging wouldn’t have to compete in store. This basically means that all the packaging really needs to do is brighten up cupboards and generally make their customers smile.
And this is exactly what Pentagram have achieved with their unmistakable, personable, “brand-first” solution:
The original packaging for NutsOnline.com as it was previously called:
Pentagram’s new range:
Each packet has it’s own personality as Pentagram chose to hero on illustrations of ‘nut characters’ which nicely doubled as windows to see the product inside:
The new Nuts logo:
And the specially designed typeface based on an alphabet hand-drawn by Michael Bierut:
Typography covered shipping boxes using the above typeface to keep it personable and friendly, reflecting the fact it’s a family business:
With colloquial and chatty copy to match:
A great bit of packaging that fits the brand perfectly.
Found Via Pentagram’s Website.