I’ve just come across this brilliant bit of ambient advertising from TBWA for Doom insect spray. TBWA cleverly made use of cracks in subway walls to create mini ‘homes’ for cockroaches with the simple tagline “Gets to where they live” to tie the product and scene together.
A great bit of creative thinking and use of environment. The only thing that worries me is that the creatures look too cute to kill – although I’m not sure this will be such an issue when they’re infesting your home!
Found Via Hello You Creatives