Talking of themes in advertising (as I was in yesterday’s post) there seems to be a trend, at the minute, of using make up tutorials as part of viral advertising.
I came across the advert below for Refuge from BBH recently:
And it reminded me of DDB Tribal’s Gold Lion winning Cyber Campaign for VW (warning it might make you jump!):
Both adverts very effective in their own way, but what I find interesting is that each agency has picked up on the surge in women watching make up tutorials online. I really like this style of ‘relevant’ advertising, making use of current trends to directly target the ideal audience and I’m looking forward to seeing where this will go next.