Using Make-up Tutorials to Teach More than just Technique

Talking of themes in advertising (as I was in yesterday’s post) there seems to be a trend, at the minute, of using make up tutorials as part of viral advertising.

I came across the advert below for Refuge from BBH recently:

And it reminded me of DDB Tribal’s Gold Lion winning Cyber Campaign for VW (warning it might make you jump!):

Both adverts very effective in their own way, but what I find interesting is that each agency has picked up on the surge in women watching make up tutorials online. I really like this style of ‘relevant’ advertising, making use of current trends to directly target the ideal audience and I’m looking forward to seeing where this will go next.

 

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