The D&AD student award winners have been announced and there was one winning entry in particular that caught my eye. (A full list of winners can be found here or you can check out my friend Sam’s blog post looking at a selection of his favourites if you’re interested.)
The work that really stood out to me was in response to Design Bridge’s brief to design a whiskey bottle with women as the target market. Melissa Preston decided to base her packaging around the concept of the personal ads found in newspapers. She identified a link between the language used to describe whiskies and the ‘language of love’ to create ads for the drinks. These were then put amongst the usual dating profiles and ringed to show the whiskey is the perfect match for the consumer.
This outer newspaper can be removed to reveal the same design applied onto the glass bottle keeping it minimal but interesting and unusual at the same time:
A brilliant idea that I really wish was mine!