The Cannes Lions Festival was held this weekend showcasing and awarding the best adverts in a range of different categories, from film to radio and outdoor. 1,028 Lions were awarded but with over 35,000 entries the scale of these awards becomes apparent.
A few adverts from my previous posts were successful with TNT’s Push to Add Drama receiving a Gold Lion in Promo & Activation, Fiat’s Original Parts posters winning a Bronze Outdoor Lion and the Sunny Sale taking a Silver in the Outdoor Lions category.
Other winners that caught my attention include Back To The Start by CAA and Nexus Productions for Chipotle, which took the Grand Prix for Film and raises awareness of sustainable farming:
Droga5 New York’s Help I Want To Save A Life project took the Grand Prix for Good and documents a recent campaign created to encourage people to sign up to donate bone marrow:
R/GA took the Titanium Grand Prix for their incredibly clever Nike+ Fuelband:
Blink Production’s Lurpak advert took home two Gold Lions for both Editing and Sound Design (I particularly like the red cabbage part.):
In terms of graphic design projects, The Partners won a Bronze Design Lion for a lovely visual pun combining food and secrecy in their logo for Soho’s Secret Tea Room:
And finally, LOWE-SSP3 Bogotá’s posters for Colsubsidio Library’s Book Exchange, some work I’ve been meaning to talk about for a while, took a Bronze Outdoor Lion. I love how simply they’ve managed to combine two books and convey the idea of the exchange:
A full list of the winners can be found here.