You might remember my post about VW’s original car parts advert? Well this is another take on the same issue that I came across while browsing the blog adboardingpass.

This time the client was Fiat and the agency was Leo Burnett Tailor Made. They went for a clever print campaign showing how much difference one small anomaly can make to the overall perception of something.

I absolutely love this print campaign. I think it’s just subtle enough to make you think but not too subtle to ruin the impact, or render the posters ‘too confusing,’ and therefore ineffective. A very tricky balance to get right!

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One thought on “An Original Campaign for Original Car Parts

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