This time the client was Fiat and the agency was Leo Burnett Tailor Made. They went for a clever print campaign showing how much difference one small anomaly can make to the overall perception of something.
I absolutely love this print campaign. I think it’s just subtle enough to make you think but not too subtle to ruin the impact, or render the posters ‘too confusing,’ and therefore ineffective. A very tricky balance to get right!