Packaging with a GSOH

The D&AD student award winners have been announced and there was one winning entry in particular that caught my eye. (A full list of winners can be found here or you can check out my friend Sam’s blog post looking at a selection of his favourites if you’re interested.)

The work that really stood out to me was in response to Design Bridge’s brief to design a whiskey bottle with women as the target market. Melissa Preston decided to base her packaging around the concept of the personal ads found in newspapers. She identified a link between the language used to describe whiskies and the ‘language of love’ to create ads for the drinks. These were then put amongst the usual dating profiles and ringed to show the whiskey is the perfect match for the consumer.

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The Best You Cannes Get

The Cannes Lions Festival was held this weekend showcasing and awarding the best adverts in a range of different categories, from film to radio and outdoor. 1,028 Lions were awarded but with over 35,000 entries the scale of these awards becomes apparent.

A few adverts from my previous posts were successful with TNT’s Push to Add Drama receiving a Gold Lion in Promo & Activation, Fiat’s Original Parts posters winning a Bronze Outdoor Lion and the Sunny Sale taking a Silver in the Outdoor Lions category.

Other winners that caught my attention include Back To The Start by CAA and Nexus Productions for Chipotle, which took the Grand Prix for Film and raises awareness of sustainable farming:

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A Cracking bit of Packaging!

I love seeing what other students are up to, I often find that the most creative solutions can come from students as they have far less constrictions than agencies have with live briefs.

This pistachio nut packaging from Maija Rozenfelde caught my attention because of the unusual way it opens, I love the fact that Maija has captured the essence of eating a pistachio in the packaging itself. The outer packaging also makes a clever container for the shells of the nuts as you eat them, I like the fact this has been thought of and included within the design.

A really nice bit of typography replaces the usual nutritional information diagram: Continue reading

What a corker. Wines of the World

Well today’s my last day in Falmouth for the summer and I’m about to start the 6 hour journey back to the lovely land of Leicester, but just had time to talk about these brilliant wine labels from Lavernia & Cienfuegos Diseño in Spain for 365, a supermarket brand wine.

I love the way they’ve managed to take a really simple object and change it to represent which country each wine is from, whilst still keep it recognisable as a cork. A lovely idea that works really well across the range:

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