Sometimes you come across something and at first it seems like a nice idea and then you think about it more and actually see how great it is. How would you ever begin to think of linking badly made youtube copies and VW car parts? And yet when you see it in action the parallels seem so obvious:
When the banner is clicked you are automatically redirected to the original video. Great bit of thinking from BBDO to show the value of getting original car parts and not poor quality reproductions. Designers will also appreciate the use of comic sans at the end.
(found via Creative Review blog)