This is a great little bit of guerilla advertising by Ogilvy & Mather (Malaysia) for Golden Holidays, making use of an unusual situation to market an appropriate product. But is this too far? Will people feel encroached when they can’t even use a tray on a plane without being bombarded with advertising? Or does the humous nature of this work deter from that?
And yes, the title is an extremely poor attempt on a play on ‘Snakes on a Plane.’ It’s early and I’m sorry!