Parisian Pinball Parking

Just a quick post today, and for the next few days I’d imagine, as deadline panic is in full swing but it should all be back to normal on Thursday. (Yay!)

This is another viral campaign, this time created by Ogilvy & Mather Paris to demonstrate the benefits of Ford’s Active Park Assist. It doesn’t need any explanation really so I hope you enjoy it.

If you’d like an example of how a viral campaign can make a weird idea even weirder, with a catchy jingle to boot then check out this video from AGE Isobar in Brazil:

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