Making the most of a USP

What’s different about Guinness? Its colour. How can they take advantage of this? Like so:

Designed by BBDO New York not only does it effectively play with Guinness’ main USP it also fulfils its purpose as it got people talking about the product, gets the product onto online networking sites and looks great at the same time!

It’s received quite a bit of criticism as people have argued that it could be filled with other drinks (like Coke) and still work, or that everything nowadays has a QR code. But I kind of think they’ve missed the point. It’s a conversation starter, it creates intrigue, it’s something different and, considering it was done over a year ago now (roughly,) I don’t think it had missed the metaphorical QR boat.

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