Ms are upside down Ws. And other logo insights from a 5 year old.

Sometimes you can get so used to a logo that you begin to learn the concept of the logo as opposed to what it actually represents. When you actually begin to look at what a logo actually contains the content can be quite surprising.

In this video Adam Ladd explores this by asking his 5 year old daughter what she sees when he presents her with a logo:

He also questioned which parts of a logo are retained when first faced with a logo, which he tested in the following experiment:

Cute and informative!

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One thought on “Ms are upside down Ws. And other logo insights from a 5 year old.

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