Sometimes you can get so used to a logo that you begin to learn the concept of the logo as opposed to what it actually represents. When you actually begin to look at what a logo actually contains the content can be quite surprising.
In this video Adam Ladd explores this by asking his 5 year old daughter what she sees when he presents her with a logo:
He also questioned which parts of a logo are retained when first faced with a logo, which he tested in the following experiment:
Cute and informative!